Laced Up

These cognac colored velour, lace-up ballet flats are from Target. (I know!)   

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Eddie Borgo for Target

Eddie Borgo for Target is available for purchase this weekend, Sunday, July 12th! Target’s designer collaborations bring luxury to everyday consumers in a huge way; with an affordable price point, top-notch quality and super chic aesthetic. This is a first-of-it’s-kind, limited edition collaboration with the jewelry and handbag designer, Eddie Borgo. He has created authentic jewelry, handbags and wall art (think dreamcatchers…so RAD!)

Eddie Borgo for Target Dreamcatcher - photo from Target Style
Eddie Borgo for Target Dreamcatcher – photo from Target Style

Eddie’s collection is MAJOR. He’s a passionate designer who likes to get it right and makes sure that every piece he works on is special. And his Target collection is just that – completely special, beautiful and totally customizable! Creating a custom aspect to the Target collection is the best move I’ve seen a designer ever fuse into a department store collabo. Everybody wants it, but nobody wants the same thing as everybody else, right? So now you can have what you like, but you can change it up to however you prefer. So your new Eddie Borgo necklace that the girl in line behind you is also purchasing will be completely different after you add in other charms.

Love this Marble Clutch!!! (Photo from Target Style)
Love this Marble Clutch!!! (Photo from Target Style)

“We created components that all come apart and go back together – everything’s convertible,” said designer Eddie Borgo. “I’ve never seen this type of collaboration in the marketplace. It’s the first of its kind.”

Target’s look book which was released on June 22, 2015 captures beautiful photos of the DIY items and features both Eddie Borgo and the supermodel for this campaign, Poppy Delevigne.

photo from Target Style
photo from Target Style

My favorite part about this collection is how much both Eddie Borgo & Target are incorporating the users into the story of this launch. The goal is to get everyone involved and share the creative objects that everyone is making with these customizable products. If you purchase and make something definitely #EddieBorgoforTarget.

This awesome video shows the launch in NYC and more about Eddie’s personal insight into the collection!

My picks are anything marble printed and the dreamcatcher for sure!

from Target Style
from Target Style Launch Party in NYC

“Priced from $7.99 to $49.99 the Eddie Borgo for Target collection will be available at select Target stores and Target.com beginning Sunday, July 12. Follow @TargetStyle and @EddieBorgo and join the conversation on Instagram, Twitter and Facebook using #EddieBorgoforTarget.”